TAYO

Return to Real.

WAYO Jar

Your food has been lying to you.

For generations, we've been told that industrial seed oils are "heart-healthy." It's the great deception of modern food. We're here to end it by replacing chemical sludge with the ancestral nourishment of pure Wagyu tallow.

Meet WAYO Mayo

Crafted with decadent Wagyu tallow, WAYO is the mayo that leaves seed oils behind for good. Pure ingredients, primal flavor.

What is Tallow?

Tallow is pure rendered beef fat treasured for centuries. It has a high smoke point, a creamy mouthfeel, and is naturally rich in fat-soluble vitamins. Unlike fragile seed oils, tallow stays stable under heat and adds deep, satisfying flavor to anything it touches.

Why Wagyu Tallow?

Wagyu cattle are famed for extraordinary marbling. Their tallow boasts a luxurious texture and a higher ratio of heart-friendly monounsaturated fats. Choosing Wagyu means WAYO delivers unmatched flavor and a superior nutritional profile that mass-market fats simply can't rival.

Industrial Sludge vs. Primal Purity

Drag the slider to see what you're really eating.

Rich, Creamy, Stable

Nourishing ancestral fat.
This is Wagyu Tallow.

Wagyu tallow is prized for its superior fat profile, flavor, and health benefits.

Primal Purity
Wagyu Tallow

Inflammatory, Unstable, Toxic

Chemically processed sludge.
This is Seed Oil Mayo.

Industrial seed oils (canola, soybean, etc.) are highly processed and linked to inflammation.

Industrial Sludge
Seed Oil Based

The Uncomfortable Truth

1. Inflammatory Cascade

Industrially processed seed oils are overloaded with Omega-6 fatty acids, particularly linoleic acid. While Omega-6 is essential in moderation, these oils provide it in unnaturally high amounts, drastically skewing your body's critical Omega-6 to Omega-3 fatty acid ratio far from the ideal 1:1. This imbalance promotes a chronic, systemic inflammatory response. Think of it as a fire alarm that's always on, exhausting your body and paving the way for conditions like metabolic syndrome, heart disease, arthritis, and other inflammation-related health issues. It's a silent storm brewing within, fueled by everyday foods.

2. Oxidative Stress

The polyunsaturated fats (PUFAs) in seed oils are inherently unstable. When exposed to heat (like in cooking), light, or even oxygen during processing and storage, these fats readily oxidize. This means they break down and form harmful compounds, including a flood of free radicals. Free radicals are like tiny, out-of-control bullets ricocheting through your body, damaging cell membranes, proteins, and DNA. This cellular damage, known as oxidative stress, is a key driver of accelerated aging, contributes to neurodegenerative diseases, and disrupts your body's delicate metabolic balance, potentially leading to insulin resistance.

3. Nutrient Void

Seed oils are far from 'natural.' They undergo an aggressive industrial refining process involving high heat, chemical solvents (like hexane), bleaching, and deodorizing to make them palatable and shelf-stable. These harsh treatments decimate any beneficial nutrients, such as vitamins and antioxidants, that might have been present in the original seeds. What's left is a stripped, lifeless oil. Worse, this process can introduce chemical residues and create harmful trans fats, even if not explicitly listed. You're essentially consuming an empty, denatured product that offers calories but no real nourishment, and may even carry hidden toxins—a stark contrast to minimally processed, nutrient-rich traditional fats like tallow, butter, or olive oil.

Wagyu Marbling

WAYO: The Wagyu Advantage.

We chose Wagyu tallow for a reason. It possesses a superior fat profile, rich in heart-healthy monounsaturated fats and packed with bioavailable vitamins. This isn't just better than seed oil; it's the pinnacle of ancestral fats, delivering unparalleled flavor and nourishment.

Human Hands.
Not Industrial Vats.

WAYO is crafted in small, controlled batches by artisan chefs who understand flavor. Every ingredient is respected. Every jar is a testament to the art of real food.

Join the Rebellion.

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